Academia
Academia is an edtech startup and an open-access research database used by millions of researchers. The needs of international researchers weren’t being met, and the company sought to grow Premium features to help users access information more effectively.
What I did:
- Conducted user interviews to understand use cases and needs
- Launched A/B tests to identify market opportunities
- Sized market opportunities and measured impact with SQL
- Created marketing collateral
- Led the launch of article translation feature, collaborating with engineering and UI design
Impact:
- 500+ monthly upgrades to Premium driven by the translation feature
- Internationalized experience made the platform accessible to a global audience